The Launching Pad: Foundation Class


The Launching Pad These lessons will help empower you to achieve your breakthroughs by inspiring your imagination and create an environment where you can not only survive but thrive. I chose the name The Launching Pad because this is a platform where a missile or space vehicle will undergo prelaunch inspections, then the countdown, before being launched upward and onward toward its predetermined destination. 

What’s In This For You Allow me to give to you a beginning piece of advice: it’s all about the follow through. Commit with me and participate at least three to five hours each week for the next eight weeks. At the end of the Launching Pad Foundation Class you will position yourself to better launch your product or service to your target audience and expand your online presence.

Module One:        Building your Launching Pad Platform; The Business Plan

  • Defining your niche or schtick
  • Your business plan
  • Your competition
  • Trademarks / Patents / Copyrights
  • My priority method
  • Define your target audience
  • Join a support group

Module Two:   Develop an Effective Brand or Re-brand

  • The 4 P’s of marketing
  • Focus is on promoting
  • Your organization name
  • Taglines
  • Blurbs
  • Logos
  • Mascots
  • Icons
  • Banners
  • Badges and thumbnails
  • Inspiration is everywhere

Module Three:  Expanding Your Virtual Presence

  • Register your personal name as a domain name
  • Free vs build your own
  • Layout themes and backgrounds
  • Pages (tabs)
  • Embedded links
  • Favicons
  • Comments
  • Payment methods
  • Giving back
  • Charities and causes
  • Landing Page (squeeze page)

Module Four:   Art and Computer Graphics

  • Group constructive critique of each other’s website
  • Creative Cloud CC
  • Photoshop CC
  • Create your banner
  • Create your logo
  • Create your custom thumbnails
  • Your personal Amazon Author Page

Module Five:   YouTube Channel and Videos Made Easy

  • Open your very own YouTube Channel
  • Learn how to outline and create a video
  • Learn editing and screen capture software
  • Learn different styles of edits
  • Write scripts
  • Record a 30 – 60 second video(s) using a cellphone or digital camera
  • Edit your videos
  • Upload at least two videos to your YouTube Channel
  • Reach people already (or are interested in) following you with the power of video
  • Reach an untapped audience
  • Get people to respond to your Call To Action
  • Receive constructive feedback from your group members

Module Six:  Guest Host: Expand Your Tent Stakes; Ways to get in front of new audiences – L. Diane Wolfe

  • Public Speaking
  • Consultations
  • Podcasts, Teleseminars, & Videos
  • TedTalks
  • Online Ads, Affiliate Marketing and Pay Per Click
  • Affiliate Marketing

Module Seven:   Newsletters and Building Your Organic Email Subscribers List

  • Learn types of non-selling newsletters
  • Learn types of promotional newsletters
  • Select an email marketing platform
  • Decide on your layout
  • Decide on a method(s) to capture visitors email addresses
  • Enter content
  • Upload images
  • Use embedded links
  • Develop sales pages
  • Develop organic email list
  • Create a
  • Call to Action
  • Email your newsletter to members of your group for constructive critiques

Module Eight:    Present Your Online Launch

  • Launch your product or service. Each group member is to constructively critique each other’s website. This includes the home page and all additional pages, name, tagline, banner, logo and other images, links, embedded links, embedded videos and anything else you developed.