The Launching Pad: Foundation Class

Hello everyone and welcome to The Launching Pad, a structured study designed specifically to help new and established entrepreneurs further develop their craft and take that ambitious, exploratory, and ground-breaking leap of success to the next level.

What qualifies me to create and lead The Launching Pad? Overcoming seemingly impossible obstacles and adapting to violent shifts in the marketplace have helped forge me into the person I am today. I have been to the penthouse and to the outhouse and just about every place in between. I know what works and what doesn’t work. Learning to evolve and thrive during these challenging times has brought me to this place where I can help entrepreneurs like you develop the tools necessary to successfully launch or relaunch your product, service or cause.

You may be a student, an entrepreneur, or an employee paid by salary, hourly, or on a commission. Regardless, after participating in this course you will always be greater at developing your business plan, writing content, and promoting your product, service, or cause for the rest of your life.

What’s In This For You At the end of the Launching Pad Foundation Class, you will position yourself to better launch or relaunch your product, service, or cause and promote it to the global community. I chose the name The Launching Pad, because this is a platform where a missile or space vehicle undergo pre-launch inspections, then the countdown, before being launched upward and onward toward its predetermined destination.

Allow me to give to you a beginning piece of advice: it’s all about the follow through. Engage with me and participate at least three hours each week for the next eight weeks. You will be blown away at the extraordinary progress of your online presence and your ability to reach new clients and customers.

Lesson One:        Building your Launching Pad Platform; The Business Plan

  • Defining your niche or schtick
  • Your business plan
  • Your competition
  • Trademarks / Patents / Copyrights
  • My priority method
  • Define your target audience
  • Join a support group

Lesson Two:   Develop an Effective Brand or Re-brand

  • The 4 P’s of marketing
  • Focus is on promoting
  • Your organization name
  • Taglines
  • Blurbs
  • Logos
  • Mascots
  • Icons
  • Banners
  • Badges and thumbnails
  • Inspiration is everywhere

Lesson Three:  Expanding Your Virtual Presence

  • Register your personal name as a domain name
  • Free vs build your own
  • Layout themes and backgrounds
  • Pages (tabs)
  • Embedded links
  • Favicons
  • Comments
  • Payment methods
  • Giving back
  • Charities and causes
  • Landing Page (squeeze page)

Lesson Four:   Art and Computer Graphics

  • Group constructive critique of each other’s website
  • Creative Cloud CC
  • Photoshop CC
  • Create your banner
  • Create your logo
  • Create your custom thumbnails
  • Your personal Amazon Author Page

Lesson Five:   YouTube Channel and Videos Made Easy

  • Open your very own YouTube Channel
  • Learn how to outline and create a video
  • Learn editing and screen capture software
  • Learn different styles of edits
  • Write scripts
  • Record a 30 – 60 second video(s) using a cellphone or digital camera
  • Edit your videos
  • Upload at least two videos to your YouTube Channel
  • Reach people already (or are interested in) following you with the power of video
  • Reach an untapped audience
  • Get people to respond to your Call To Action
  • Receive constructive feedback from your group members

Lesson Six:  Guest Host: Expand Your Tent Stakes; Ways to get in front of new audiences – L. Diane Wolfe

  • Public Speaking
  • Consultations
  • Podcasts, Teleseminars, & Videos
  • TedTalks
  • Online Ads, Affiliate Marketing and Pay Per Click
  • Affiliate Marketing

Lesson Seven:   Newsletters and Organic Email Subscribers

  • Learn types of non-selling newsletters
  • Learn types of promotional newsletters
  • Select an email marketing platform
  • Decide on your layout
  • Decide on a method(s) to capture visitors email addresses
  • Enter content
  • Upload images
  • Use embedded links
  • Develop sales pages
  • Develop organic email list
  • Create a
  • Call to Action
  • Email your newsletter to members of your group for constructive critiques

Lesson Eight:    Present Your Online Launch

  • Launch or relaunch your product, service or cause. Each group member is to constructively critique each other’s website. This includes the home page and all additional pages, name, tagline, banner, logo and other images, links, embedded links, embedded videos and anything else you developed.

Let’s Get Started!

To register for The Launching Pad Foundation Course CLICK HERE!