I remember in the early stages of my digital marketing days leaning back in my chair and staring up at the ceiling wondering, “Branding, can there be any other word that challenges business owners like myself who need to develop a winning identity?” Through many successes and failures I discovered your brand is your identity. […]
How would your life change if you consistently increased your income: By 10%? Or 50%? How about 100% I often ponder this question under numerous settings, and regardless of the path I explore I always circle back to ‘The Value Ladder’. A Value Ladder is a useful guide to plan out what value you provide […]
If you are like most people, you’ve wondered what are the biggest ‘negative slices’ of the pie chart that makes up you—causing you to spin your wheels in what I call the ‘black icky stuff’? I asked myself the same question. The answer came while on a nighttime walk, appreciating the cool air and the […]
At the beginning of this year, while reviewing my social media outlets and new trends, I realized I needed to cull back in at least a few areas. I was spreading myself too thin. Regarding email newsletters, it seemed perhaps they were being left in the rear view mirror by many digital marketers. So, I […]
Looking back on my humble beginnings, out of all the digital marketing venues I could use to promote my products and services, I wondered why making videos was so frustrating. YouTube personalities made it look so easy. In the beginning of my digital marketing career, making videos was the most demanding aspect of building my […]
You’ve just bumped into that one person who has the power to say yes and all your dreams become a reality. You have 30 seconds. Knowing what to say makes the difference between that all might word YES or yet one more rejection from someone who can open doors of opportunities you can’t. The first […]